Currys PC World – Digital Camera Lift and Learn


We were delighted when Dixons Carphone called on us to create content for an innovative "Lift and Learn" project; one of the first such live experiences in UK retail. The display launched in the Currys PC World flagship Southampton store to promote a range of six Digital Cameras.

The display features two walls of six screens. The bright, bold and engaging "Attract Loop" prompts customers to both pick up a camera and take photos with it. The "Attract Loop" also features photos taken on the specific camera featured below it, allowing customers to see the quality and abilities of each model.

When a customer lifts a camera, the screens above the product are instantly triggered to display key specifications and explain each of the camera's features. The display allows customers to take pictures with the camera and see them displayed on a screen above the product. We worked in a strong partnership with Unicam, Pixel Projects and Monochrome to deliver an exciting and innovative retail experience.